Looking to optimize their marketing tools, Whyte & Mackay wanted to simply a promotional tool they used for in-person events. A web application was created so that they could create promotional drinking mats. Each mat included placements for an assortment of drinks, as defined within the backend, and the combination of drinks as requested by the marketing individual. The web app included management of drink type, brand, and spot placement on the mat. These mats were used as display pieces so that sales managers across the country could easily demo and display their products.
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