HOMER needed to transfer its blog from two different web platforms onto WordPress with a modern design. Their concept was to create an easily accessible blog for their learning material and resources. In addition, they needed to maintain their existing SEO and structure, implement marketing campaigns and platforms, and optimally organize their content.
A custom theme was developed, built upon the Genesis WordPress theme framework as the best way to maintain code portability. In addition, it helped with optimizing their maintenance on the platform. In addition, it provided the focus on building some custom plugins for custom Gutenberg Blocks in implementing important marketing content within their articles.