The Kanye West/Taylor Swift Video Music Awards controversy serves as a great analogy when to use social media. There are plenty of examples when organizations or individuals have hopped on a fad to show they are hip and in touch. Usually, they use them incorrectly. When starting a Twitter account, Facebook page, or create a blog, know if it’s the right time to appear on that stage to speak your thoughts or promote your product. There are appropriate times and opportunities to engage your audience and perform the necessary discussion. Don’t hop on stage inappropriately or at the wrong time!

For those who don’t know what I’m talking about watch below: