Todays social media world is very concerned about the amount of information individuals publish about themselves. From hobbies, likes, dislikes on Facebook to the information blogs posts and personal information, everyone tries to control the flow of information about themselves. Personas, a component of the Metropath(ologies) exhibit asks a different question, How does the Internet see you? By typing your name, Personas scours the Internet for keyworlds to characterize a person and displays them on a bar with each of those characteristics.

Some of these results are interesting, mine displayed some obvious key words “online, design, social” and some keywords such as “illegal, aggression, genealogy” are interesting. Personas is a nice look in how we’re characterized online and I would love to see a SEO related application based on this idea.