Talk about lessons learned from watching the Video Music Awards. My last post was about knowing when to use social media. This one is about the opportunities to use it properly.
One thing I tell my clients when they talk about getting a new blog, twitter account, hopping onto Facebook or entering Second Life, it’s less about yourself and more about engaging these social communities you’ve entered. These mediums are great for discussing your product, service and getting your name out but know when you should pass the mic! Having your blog isn’t about promoting your all of the time, it’s best used when also highlighting related items, customer stories, or other people. Know when to pass the mic to someone, something more deserving.
If you haven’t a clue of what I’m referring to, see the video below:
The Kanye West/Taylor Swift Video Music Awards controversy serves as a great analogy when to use social media. There are plenty of examples when organizations or individuals have hopped on a fad to show they are hip and in touch. Usually, they use them incorrectly. When starting a Twitter account, Facebook page, or create a blog, know if it’s the right time to appear on that stage to speak your thoughts or promote your product. There are appropriate times and opportunities to engage your audience and perform the necessary discussion. Don’t hop on stage inappropriately or at the wrong time!
For those who don’t know what I’m talking about watch below:
I’ve had Snow Leopard for about a week, and there’s a few things I’ve noticed with Apple’s recent operating system.
First, there’s a slight focus on security. Outside of the introduced malware scanner in Snow Leopard, removing files from the trash has become more security. The default has been changed to secure delete, a feature in Leopard, but was optional. It’s almost as if Apple is trying to stay a step ahead of the game for a looming attack or marketing towards business use. The downfall, deleting a large amount of files now takes a ridiculous amount of time.
The next change with Snow Leopard relates to my interactions with it. I find myself the Finder more often instead of opening applications. With the new thumbnail abilities and an improved Quick Look, I find myself not having to open applications as often to determine what I may or may not need.
Snow Leopard did not change a lot on the surface. All of my old programs work as anticipated and there are plenty of improvements, but I’ve not used half of them. This is not to say they aren’t welcomed, but Snow Leopard is clearly the groundwork for something’s to come.
