There’s a difference College Humor’s movie trailer for Minesweeper and Microsoft’s Office 2010: The Movie. College Humor is entertainment web-video company, Microsoft is a major software development corporation. When I read about Office 2010: The Movie on CrunchGear I thought this had to be a joke; after visiting office2010themovie.com the sad reality set in. This is Microsoft’s new viral campaign, and it’s stupid. What’s next? A trilogy called “The Adventures of IE 8″?
The decision to promote a product as a theatrical trailer has been done before; usually with some mention of features, displays of the product, and some cheesy catch line. If anything, Microsoft is promoting keyboards, Pac-Man, and Blackberries with this video. Of all the things to waste money on, a movie trailer for your software isn’t one of them.